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Axiom: CRM System Improvements Enhance Sales Forecasting

An upgraded CRM system led to improved sales processes with better forecasting for Axiom.

Axiom, Inc. wanted to improve its sales processes to enhance customer relationships and drive revenue growth efficiently. The company worked with Forvis Mazars to customize its Microsoft Dynamics 365 Sales system. Changes included integrating Axiom’s customer relationship management (CRM) with the Microsoft Dynamics GP accounting system and upgrading the CRM system. Download the case study below for details on the improvements, which resulted in improved sales processes that provided better pipeline visibility and forecasting.

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