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Bitcoin’s Rising Popularity in Finance: Is It the Future of Money?

Explore bitcoin’s unique traits and its impact on businesses and financial systems.

Bitcoin is a form of digital money, but what if bitcoin is not just about money? It’s also an innovation that challenges the foundations of traditional finance.

Bitcoin as a Treasury Asset Is on the Rise

Recently, there has been a rise in business and public sector interest in allocating to bitcoin as a treasury asset. Early in 2024, the SEC approved a spot bitcoin exchange-traded fund (ETF), clearing the way for more institutional adoption. For example, publicly traded company, MicroStrategy (MSTR), recently announced their plan to acquire $42 billion worth of bitcoin over the next three years, in addition to the $16 billion they already own.1 Another publicly traded company, Semler Scientific (SMLR), announced their bitcoin treasury strategy by adding $40 million worth of bitcoin to its balance sheet.2 Wisconsin and Michigan’s state pension funds have each made an investment in bitcoin at $160 million and $6.6 million, respectively.3,4 The CFO of the State of Florida has also recently suggested that Florida should add bitcoin to its pension fund.5

Why Bitcoin Matters

Our world continues to become more digital by the day. Without regard to cryptocurrency payments, total digital payment transaction volume grew almost 15% in 2023 to over $2 trillion.6 Meanwhile, 89% of Americans are now using digital payments.7 The growing digital transformation and speed at which payments can be made are catching the attention of traditional banks because banks stand to benefit from digital payment processing fees. Why, then, would J.P. Morgan, the largest bank in the world, launch JPM Coin that leverages blockchain technology and now handles $1 billion in transactions per day?8 Citigroup recently announced a similar initiative.9

Five Characteristics That Make Bitcoin Unique

What’s Next

Now that traditional banks are adopting blockchain technology, the looming question is: Will bitcoin still be attractive if a U.S. CBDC were offered or if traditional banks adopt blockchain technology? Bitcoin still offers unique characteristics that traditional financial markets haven’t solved, such as decentralization, self-custody, programmable inflation, censorship resistance, and borderless peer-to-peer payments. If you have questions or need assistance, please contact a professional at Forvis Mazars.

  • 1“MicroStrategy Announces $42 Billion Bitcoin Investment Plan,” forbes.com, November 1, 2024.
  • 2“Semler Scientific® Announces Bitcoin Treasury Strategy,” ir.semlerscientific.com, May 28, 2024.
  • 3“Michigan state pension fund makes $6.6 million bitcoin ETF investment,” reuters.com, July 26, 2024.
  • 4“Wisconsin pension fund now includes bitcoin,” wpr.org, May 16, 2024.
  • 5“CFO Jimmy Patronis to SBA: Florida Needs to Lean Forward on Cryptocurrency,” myfloridacfo.com, October 29, 2024.
  • 6“Digital Payments Statistics in 2024 (Latest U.S. & Global Data),” ecommercetips.org, January 15, 2024.
  • 7“Digital Payments Statistics in 2024 (Latest U.S. & Global Data),” ecommercetips.org, January 15, 2024.
  • 8“JPMorgan Says JPM Coin Now Handles $1 Billion Transactions Daily,” bloomberg.com, October 26, 2023.
  • 9“Citi Develops New Digital Asset Capabilities for Institutional Clients,” citigroup.com, September 18, 2023.
  • 10“Bitcoin Node Distribution Live Map,” newhedge.io.
  • 11“Bitcoin Exchange Tracker,” coinglass.com.
  • 12“CPI Inflation Calculator,” bls.gov.
  • 13Unless a future software upgrade is agreed upon by the network.
  • 14“As Bitcoin’s Yearly Inflation Rate Dips to 1.77%, BEA Data From May Shows US Inflation Fears Are Legitimate,” news.bitcoin.com, June 28, 2021.
  • 15“Rep. Himes Argues Congress Should Begin New Legislation To Authorize CBDC, forbes.com, June 27, 2022.
  • 16“Elizabeth Warren Calls for US to Create a CBDC,” coindesk.com, May 11, 2023.
  • 17“The 2023 Geography of Cryptocurrency Report, chainalysis.com.
  • 18“Fees Per Transaction (USD),” blockchain.com.

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